'CBS Mornings' stuck in third place as Skydance merger looms for network
- Comments
Gayle King calls Colbert cancellation by CBS a kick in the stomach
CBS Mornings hosts reacted with sadness and surprise to the cancellation of The Late Show with Stephen Colbert that was announced Thursday.
NEWYou can now listen to Fox News articles!A longtime network morning show veteran believes Gayle King "has lost a lot of her leverage" as "CBS Mornings" is mired in third place with an ownership change looming.
The FCC approved a long-planned, $8 billion merger between Paramount Global and Skydance Media last month which will soon place CBS News under new ownership. The deal, which is set to close Thursday, will see Skydance CEO David Ellison take control of the Tiffany Network and its struggling news division.
Industry insiders believe Ellison, who was spotted sitting with President Donald Trump at a UFC event in April, will aim to eliminate the perceived liberal slant at CBS News. Ellison’s team has already committed to appointing an ombudsman to oversee CBS News content, and staffers are bracing for other changes as Skydance honchos put their stamp on the network.
CBS STAFFERS SPECULATE ON GAYLE KING'S FUTURE AS NETWORK BOSSES PUSH 'EDITORIAL SHIFT' ON STRUGGLING AM SHOW

"CBS Mornings" co-host Gayle King reports for CBS Mornings live from the United Center in Chicago for the 2024 Democratic National Convention. (Michele Crowe/CBS News via Getty Images)
This has put a spotlight on King’s "CBS Mornings," which has never seriously challenged NBC’s "Today" or ABC’s "Good Morning America" for any substantial length of time, instead settling for a perennial third-place finish among all relevant viewership measurables.
"CBS Mornings," co-anchored by King, Tony Dokoupil and Nate Burleson, averaged 1.8 million total viewers during July, compared to 2.7 million for "GMA" and 2.4 million for "Today."
While third place is nothing new for CBS’ morning show, the program is also steadily losing viewers.
"CBS Mornings" averaged 1.9 million viewers in 2025 through July 27, shedding 10% of the 2.2 million it averaged during the same time period in 2024. The ratings drop is even worse among the advertiser-coveted demographic of adults aged 25-54, as "CBS Mornings" has averaged 332,000 demo viewers in 2025—a loss of a quarter of the 441,000 it managed in 2024.
NBC’s "Today" and ABC’s "Good Morning America" have also lost viewers compared to the first seven months of 2024, but the declines are not as severe as the drop-off at CBS.
CBS HOST GAYLE KING INSISTS DEI MEANS ‘DEFINITELY EARNED IT’

Gayle King kisses the ground after exiting the Blue Origin hatch. (Courtesy: Blue Origin)
"CBS Mornings" has also lost 6% of total viewers and 18% in the demo when comparing its average audience since Election Day 2024 to the period before President Trump’s victory over former Vice President Kamala Harris.
King, who has long been the subject of often-unflattering tabloid fodder, has not helped "CBS Mornings" increase its audience despite the free publicity she generates by hobnobbing with A-listers. King is regularly on red carpets and often posts photos at lavish events. The high-paid anchor was photographed alongside Oprah Winfrey and Kris Jenner lounging on a yacht off the coast of Spain in July after attending Jeff Bezos’ $50 million wedding.
In April, King drew criticism when she was part of an all-female crew for a 10-minute Blue Origin space flight. Some complained about the environmental impact, and others questioned if the brief flight was a worthwhile use of resources.
The Blue Origin space flight gave "CBS Mornings" a brief bump, but the program has since lost 5% of its 2025 total viewers and 17% of demo viewers since the day King went to space.
The ownership change has led to industry chatter that changes are inevitable, with much speculation around King and whether incoming executives will keep her around when her contract expires—reportedly in May 2026.
"Gayle is the only CBS News employee making eight figures, and she’s gotten anything she wants for years, including choosing her executive producer [Shawna Thomas] and doing alienating coverage out of touch with the CBS viewer," a longtime network morning show producer told Fox News Digital.
"Now that the numbers are slipping badly, Gayle has lost a lot of her leverage," they continued. "Combine that with her embarrassing space flight and her tasteless swanning around on David Geffen’s yacht last month with Kris Jenner, and she’s due for a big pay cut and a comeuppance."
King has also been a champion of diversity, equity and inclusion (DEI), which is something Ellison’s team has promised to dismantle at CBS. She also sparked backlash for taking a 2017 vacation with the Obamas while she worked on a show that covered politics. At the time, King insisted her trip to Tahiti alongside the former president was not political, but her cozy relationship with the former First Family helped tarnish the reputation of CBS News—something incoming management is believed to want to distance itself from.
GAYLE KING DISAPPOINTED BY BACKLASH TO BLUE ORIGIN FLIGHT, ACCUSES CRITICS OF SEXISM

CBS Mornings Co-Hosts Gayle King, Tony Dokoupil, and Nate Burleson with CBS Mornings and CBS News Streaming Network Anchor and Correspondent Vladimir Duthiers, and CBS Mornings Executive Producer Shawna Thomas. ( Michele Crowe/CBS News)
A CBS News staffer recently told Fox News Digital that King is "insulated by her team," which includes Thomas. However, an "editorial shift" is being pushed by CBS News president and executive editor Tom Cibrowski and his No. 2, Wendy Fisher, the network's senior vice president of editorial.
"They’re changing story selection and tweaking the show some," the CBS staffer said.
"I know Tom has been involved in the show heavily though," they continued. "He wants us to focus on stories outside of major cities and in the middle of the country. Stories that affect real people and that they’re talking about at home."
The staffer believes the changes Cibrowski has implemented over the past couple of months are him "putting his mark on the division" and have nothing to do with the parent company Paramount's settlement with Trump or the Paramount-Skydance merger.
In September, "CBS Mornings" will ditch its studio in Times Square and return to CBS Broadcast Center on 57th Street in New York City. It remains to be seen what other changes are on the horizon once Skydance executives begin to put their mark on the division.
CBS News did not immediately respond to a request for comment.
CLICK HERE TO GET THE FOX NEWS APP
Fox News Digital’s Joseph A. Wulfsohn contributed to this report.
- ·六年级英语作文:A Happy Day in Spring
- ·罗马诺:曼城青训队17岁小将正被多家俱乐部关注
- ·曝塔利斯卡与利雅得胜利解约 将加盟费内巴切
- ·曼城欧冠出局再战英超领头羊 数据挺红军双杀
- ·中手游与B站再次合作 《仙剑奇侠传一》动画化正式官宣
- ·巴萨7比1大胜瓦伦西亚 费尔明当选全场最佳
- ·曼城官方送别沃克 你一直是曼城的重要一员
- ·曼联本赛季3位主帅战绩 范尼成绩最好阿莫林最烂
- ·2025精英童模超级联赛特邀主持人周杨 荣获礼服赛冠军
- ·巴萨20轮联赛积39分 近20年来第二差战绩
- ·体育报:皇马否认有意基米希 不想被人做抬价筹码
- ·那不勒斯嫌加纳乔太贵 求购多特边锋阿德耶米
- ·十分钟做出让你吃过不忘的炒饭:孜然羊肉炒饭
- ·大巴黎锋线迎集体爆发 1隐患或致红军客场难胜
- ·霍伊伦连续11场比赛遭遇球荒 本轮首发0射门
- ·曼城欲再拿升班马泄愤 数据深开有望客场完胜
- ·甘肃榆中马坡乡旧庄沟村2具失联人员遗体被找到
- ·中国马主联盟:2022玉龙国际赛马公开赛第10赛马日赛事报告
- ·长沙华兴医院好吗丨坚定走可持续发展之路
- ·60平旧房改造技巧 60平旧房改造装修要点
- ·马主王德全梅开二度!“众鑫追星”登顶德比杯首场预赛!携手“晴朗”晋级决赛
- ·杨鸣重大决定,辽篮2大核心被开除,这次动真格了
- ·长沙华兴医院怎么样丨守护健康真诚呵护每一位患者丨
- ·MLB news: Jen Pawol's umpiring debut is no stunt, she earned ut
- ·学生吃火锅被烧伤 酒精炉小火锅到底多危险?
- ·以技术突破为引擎,众擎亮相2025机器人博览会